Expert Knowledge
What Makes a Bath Towel Feel 'Luxury'
Frequently Asked Questions
What makes this towel feel more luxurious than a standard towel?
A denser weave with longer fibre loops and a larger cut size give it a noticeably plusher, more substantial feel than an everyday towel.
Does a thicker towel take longer to dry?
Yes, denser luxury towels generally take a little longer to air-dry than lightweight towels — good ventilation or occasional tumble drying helps in humid weather.
How do I keep a luxury towel feeling plush over time?
Avoid fabric softener, which flattens fibre loops, and wash on a gentle cycle at 30–40°C; occasional tumble drying on low can help restore fluffiness.
What size is the luxury bath towel?
It's cut generously larger than Epitex's standard bath towel — check the product listing for exact dimensions.
Is this towel a good gift option?
Yes, its plush feel and generous size make it a popular choice for housewarming or hotel-style gifting.
What is VIOGUARD?
VIOGUARD is a Swiss textile technology powered by HeiQ Viro guard that able to inhibit bacterial growth up to 99.99%.
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